Southwest Metal Finishing

About Us

The first choice in fine finishing

We are one of the finest quality metal finishers in the world, specializing in premium decorative and functional chrome plating, metal finishing, component design and secondary services. Our expertise, experience and vast array of resources enable us to create beautiful finishes from brush to mirror and everything in between. Whether your product is unique and sophisticated or strictly functional, you’ll receive the industry-leading service and value for which we are known.

Founded in 1969, today our team of some 400 employees offers manufacturing and finished goods storage in plants in New Berlin, Wisconsin, and Piedras Negras, Cohuila, Mexico.  As one of North America’s largest decorative chrome plating and metal finishing companies, we have a 40-year record of helping some of the most recognized and iconic companies in the world maintain their best-in-class status. We are able to meet all the stringent controls required by the automotive industry and other demanding customers, shipping in excess of 15,000 parts a day.

In 2004, we completed the purchase of Inventix Manufacturing, LLC (formerly, Plas-tec Tool and Dienamics, Inc.), a die casting operation located less than 20 minutes from our metal finishing facility in New Berlin. That same year, we also invested more than $9 million to upgrade and expand our facilities and technical capabilities. Our commitment to continuous improvement has enabled us to offer fully integrated services, from complete component design through manufacturing and secondary services. Bring us your concept and we will design, develop, test and manufacture the part you need.

Southwest has always acted on the principle that sustainability makes the best sense for our business and for our community, and we are dedicated to leaving as small a footprint on our environment as possible. Toward that end, we have installed on-site waste treatment facilities and an in-house lab that monitors our discharges and ensures complete compliance with EPA regulations. As a result of our proactive environmental stewardship, we have received the Clean Waters Act Award multiple times. We also are a 12-time winner of the Gathering of the Waters Award, the Metropolitan Milwaukee Sewerage District’s honor roll. See our Sustainability Policy for further details.

Mission Statement

Southwest Metal Finishing is a premier provider of decorative chrome plating and metal finishing…


Quality Policy

We assure quality compliance through our documented quality management system…

Sustainability Policy

Our business operations are run in a way that is economically, socially and environmentally sustainable…



Southwest Metal Finishing Brochure

Download the Southwest Metal Finishing brochure